Cruelty Free Makeup

Over the last year and a half of being a vegetarian, I have become significantly more interested in determining not only where my food comes from and how it’s made, but also details about the many other products that I use in my daily life. Recently, I’ve become more concerned about reaching for more natural formulas opposed to those filled with harsh chemicals. After just moving into my new apartment (so excited!), I made the switch to entirely Method products (also cruelty free), a brand that uses recyclable packaging, ethical ingredient sourcing, and green chemistry. After this migration to natural household products, I became increasingly interested in the products I put on my face and body everyday. This launched a search through my entire makeup collection to learn more about my favorite products and brands.

What is Cruelty Free?

Today, I thought I’d start off by talking about cruelty free products. If you don’t already know, cruelty free means that a product is not tested on animals. This also implies that “the ingredients, formulations, and finished products” are not tested on animals and will not be in the future as well (

It can be a bit complicated to determine which brands are cruelty free because some brands don’t test at all on animals, but others only test certain products. After determining which of my favorite products and brands are cruelty free, I was both surprised and disappointed. I was surprised to find that many of the brands I love and use everyday are cruelty free, but I was also disappointed because out of the many brands that don’t test on animals there are also huge numbers of brands that do. I was surprised to discover that the big names in the drugstore, L’Oreal, Revlon, and Maybelline all test on animals as well as huge luxury brands such as Dior, Burberry, and Givenchy.

Cruelty Free Brands

Instead of fixating on all our favorite brands that test on animals, here’s a huge list of some of the most popular cosmetic brands that are cruelty free! I also included if the brands were vegan. (List curtesy of

  • Anastasia Beverly Hills
  • BareMinerals (Bare Escentuals)
  • Bath & Body Works
  • Bite Beauty
  • ColourPop Cosmetics
  • Cover FX Skin Care
  • Dose of Colors (Vegan)
  • E.L.F. Cosmetics
  • Elizabeth and James Fragrance
  • Ellis Faas Cosmetics
  • Formula X
  • H&M Cosmetics
  • Hourglass Cosmetics
  • Illamasqua
  • Inglot Cosmetics
  • IT Cosmetics
  • Jordana Cosmetics
  • Josie Maran Cometics
  • Juice Beauty
  • Kat Von D Beauty
  • Lavanila
  • Lime Crime Cosmetics (Vegan)
  • Lush Cosmetics
  • Manic Panic
  • Marc Jacobs Beauty
  • Michael Todd
  • Milani Cosmetics
  • NYX
  • Obsessive Compulsive Cosmetics (Vegan)
  • OFRA Cosmetics (Vegan)
  • Ole Henriksen
  • Per Minerals
  • Pacifica (Vegan)
  • Physicians Formula
  • Real Techniques (Vegan)
  • Smashbox Cosmetics
  • Stila Cosmetics
  • Sugarpill Cosmetics
  • Supergoop!
  • Too Faced Cosmetics
  • Trish McEvoy
  • Urban Decay
  • W3LL People
  • Wet N Wild

Why Buy Cruelty Free?

Okay, lets be straight. Just because you buy your favorite non-cruelty free mascara doesn’t make you a terrible person. I still plan on using up all my current products that have been tested on animals and I’ll honestly probably buy more products that have been tested on animals in the future. I think that the most important thing is being informed. Take the time to determine whether your favorite products are cruelty free and then make the decision whether to switch or not for yourself.

Just know that as a consumer, you are not powerless. As a consumer in our vastly diverse marketplace, I’d say we’re pretty lucky to be able to selectively pick and chose what products we want, which brands to support, and which causes to defend. If brands feel pressure to stop testing on animals, they will, just as many have before them. You never know, maybe in a few years, consumer awareness will help create a cruelty free cosmetics world!

If you want to be more informed about animal testing on cosmetics and other products, check out Also, if you want to look up whether your favorite brand or product is cruelty free, check out this cruelty free company search engine.

SAVE THE BUNNIES and sign up to download a huge list of Companies that DO NOT Test on Animals and Companies that DO Test on Animals.

Find out Which Companies Test on Animals and Which Do Not

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Here are the companies that DO NOT test.


Here are the companies that DO test.


Some Cruelty Free Products I Love